San Francisco. United States Internet users are suckers for online scams, especially if the promised prize is a chance at a hip new gadget such as a tablet computer, according to study results released on Thursday.
More than half of those surveyed in a Ponemon study backed by Internet security firm PC Tools indicated they would reveal mobile phone numbers, email addresses or other information when told they might get something for nothing.
‚ÄúEven in scenarios where people realize it is too good to be true, they are falling for it,‚ÄĚ said PC Tools senior manager of online strategy Eric Klein.
‚ÄúI don‚Äôt know why people keep falling for it, really,‚ÄĚ he added.
Cyber crooks have long exploited human nature with scams relying on ‚Äúsocial engineering‚ÄĚ to get people to reveal secrets such as passwords or unwittingly install computer viruses.
Manipulations can range from telling people they will be entered in prize drawings after filling out detailed surveys or getting them to open booby-trapped files said to contain sexy or graphic imagery.
‚ÄúThe results found a clear difference between how aware consumers think they are of scams and how likely they are to be taken in by the given scenarios,‚ÄĚ Ponemon Institute researchers concluded.
‚ÄúIt is clear from the findings that the threat posed by scams is still being underestimated.‚ÄĚ