Lenovo Indonesia Aims to Keep It Simple … and Flexible

By webadmin on 04:38 pm Jun 24, 2012
Category Archive

Lisa Siregar

Lenovo Indonesia launched a new foldable desktop and two ultrabooks in Jakarta on Tuesday. The IdeaCentre A720 desktop is an all-in-one personal computer, with a slim metal design that uses just the one power cord.

The new U310 and U410 ultrabooks are thin and light, the way consumers want their laptops today. Lenovo showcased these products earlier this year at the Consumer Electronics Show, in Las Vegas. The foldable A720 desktop was picked as winner of the Best Desktop and Best All-In-One Desktop awards. All these new products run on Windows 7 with an integrated 720p web camera.

The look of the IdeaCentre A720 all-in-one desktop is quite impressive. The screen is 69 centimeters wide and comes with a 10-point multi-touch screen, which means it recognizes the touch of all 10 fingers at once. It is precisely 24.5 mm think. You can fold back the screen 90 degrees, so it is a little bit more ergonomic than old personal computers.

The A720 has a virtual keyboard that floats on the home screen and can be docked at the top or bottom of the screen. It recognizes handwriting as well, though not smoothly.

At the launch event, Lenovo had a piano demonstration, smoothly playing “La Vie en Rose” with a piano application on the desktop. If you buy the A720 from Lenovo Indonesia, you can get free games such as Angry Birds and Fruit Ninja.

Unfortunately, unlike the iPad or Galaxy Note, the multi-touch screen does not work well with a digital stylus, but it will be interesting to see how well the handwriting recognition improves once Windows 8 is launched. If you need to deal with a lot of documents, it is still best to rely on a physical keyboard, although a mouse might no longer be needed.

The foldable desktop A720 is on sale at Rp 18.7 million ($1,980).

President director Sandy Lumy says that Lenovo previously aimed for the premium market, selling laptops for more than $1,000. This has changed, Sandy said, with the company now aiming for the mass market. The IdeaPad U310 is priced at Rp 6.5 million, and the U410 ultrabooks sells for Rp 9.5 million.

These new ultrabooks come in muted colors and weigh less than two kilograms. The RapidBoot technology allows it to receive e-mails, messenger and social media updates while in sleeping mode.

The U310 is smaller at 38 cm, while the U410 is 36 cm wide. They also differ in storing capacity: the U310 holds 500 GB while the U410 can hold 1TB.