Move over, Dewi Perssik and you too, Julia Perez, there is a new dangdut diva in town and her name is Ayu Ting Ting.
The 19-year-old rose to popularity with her song “Alamat Palsu,” (“Fake Address”) about a woman whose lover leaves and she cannot find him because he gave her a fake address.
The catchy tune and simple lyrics made the song an instant hit. Ayu has gained recognition on Twitter with users mentioning her and admitting that the song got stuck in their heads.
@adelanova wrote, “Can’t stop humming to Alamat Palsu. Racyuuun (Poison),” and @honeycryy requested that West Life, scheduled to perform in Jakarta today, play a song “Dear Westlife can i sing with u all? Singing Alamat Palsu together.”
The road to fame was not easy for Ayu. Born as Ayu Rosmalina, the Depok resident started as a low-paid wedding singer when she was 14-years-old.
“I was paid Rp 250,000 ($28) for a show,” Ayu said in an interview with Global TV.
She admitted that being a “kampung” singer came with its own challenges, especially the “sawer” culture when members of the audience, usually men, get on stage and give the singer money so they can dance with her.
“I never liked the ‘sawer’ culture, it makes me feel uncomfortable and when it happened, I would stop singing,” she said.
Ayu is enjoying the fruit of her labor. Her current fee has reportedly reached Rp 30 million for six songs.
“I’m not an instant artist because I started from zero,” Ayu said.